UNBUZZD™

Mental Alertness & Detoxification when Alcohol is Consumed

Through Science, Find Clarity™

Year 2023 marks the first true convergence of science and accelerating alcohol metabolism. Until now, when one consumes excess alcohol, “time” has been the only answer to return to sobriety, creating a great need for a solution that provides faster and more effective recovery. In 2023, we are bringing out the science to find clarity. This is not just another hangover remedy!

We’re talking about UNBUZZD™, a new, great tasting functional beverage being developed by FSD Pharma with the expectations of providing relief from inebriation and accelerating alcohol metabolism leading to reduced Breath Alcohol Concentration (BrAC). No more hyperbole. Just Science.

What is UNBUZZD™ in a Nutshell?

UNBUZZD™ is a proprietary formulation of natural ingredients, vitamins, and minerals to help with liver and brain function for the purposes of quickly relieving the effects of alcohol consumption, such as inebriation, and restoring normal lifestyle.

Small focus group research indicates UNBUZZD™ reduces BrAC faster than what the body would do naturally. Clinical trials are being planned for further validation.

The active ingredients in UNBUZZD™’s formula help restore mental alertness post-alcohol consumption in an average of about 15-30 minutes.

"This is Going to Change Society."

– Kevin Harrington,
Marketing icon, original Shark Tank “shark,” and FSD Pharma Advisor

Greater Purpose

Today’s recovery drinks have one goal: to relieve undeniable discomfort after a night out of drinking, infamously known as the “hangover.” UNBUZZD™ is more than a hangover cure product. Our purpose is to re-shape the paradigm by taking an innovative approach to reduce the burden of the aftermath effects of excess alcohol consumption on society. In short, we understand that one person’s inebriation can impact countless others.

A Pervasive Problem

According to Mothers Against Drunk Driving (madd.org):

2 out of 3 people will be affected by drunk driving in their lifetime.
Every 45 minutes someone is killed in a drunk driving crash.
Every 90 seconds someone is injured in a drunk driving crash.

According to the 2021 National Survey on Drug Use and Health (NSDUH) by the US Department of Health and Human Services (www.samhsa.gov):

66.9% people aged 18+ reported that they drank alcohol in the past year
51.7% people aged 18+ reported that they drank in the past month
23.3% people aged 18+ reported engaging in binge drinking in the past month

The NSDUH also discovered an emerging trend of “high intensity drinking,” defined as consuming alcohol at levels that are two or more times the gender-specific binge drinking thresholds. People experiencing high intensity drinking were 70x more likely to have an alcohol-related Emergency Room (ER) visit compared to people that don’t binge drink.

Definition of binge drinking: https://www.niaaa.nih.gov/alcohol-health/overview-alcohol-consumption/moderate-binge-drinking.

Another spill-over consequence is when inebriated individuals end up in the ER, and the resources that need to be dedicated to attend to such people in the ER setting.

Alcohol intoxication is a common presentation in many patients who visit hospital emergency rooms, and I see this during every one of my shifts. These presentations can require substantial time and effort to manage. Anything that could accelerate recovery from alcohol-intoxication would free up valuable health care resources and provide additional treatment options for alcohol use disorders.

– Dr. Albert Wong,
a psychiatrist who works in the emergency department at the Centre for Addiction and Mental Health in Toronto, Canada, and member of FSD Pharma’s Expert Advisory Committee

What Happens to Alcohol in the Body?

Alcohol, also known with its chemical name ethanol, is metabolized by several processes or pathways in our body. Most commonly, ethanol is broken down by alcohol dehydrogenase (ADH) and metabolizes into acetaldehyde, a toxic substance and a known carcinogen. Although the compound is short lived, acetaldehyde is responsible for the psychological effects, inebriation, and potential liver damage from increased alcohol consumption.

Consuming alcohol causes a rise in BrAC, a well-established estimate of BAC (Blood Alcohol Concentration). In 49 states in the USA, a BrAC reading of 0.08 and above can result in criminal charges. In Utah, the illegal BrAC level is 0.05 and above. Across the entire U.S., drivers can also face charges for sub-0.08 BrAC readings under appropriate impaired driving laws.

These laws are in place because alcohol consumption interferes with the brain’s communication pathways, altering the way the brain functions. The disrupted pathways reduce function of key areas of the brain responsible for:

Balance
Coordination

Memory
Speech

Judgment

All of which alone or in combination can lead to injury and negative outcomes related to poor decision making.

Only Time Could Help

First, let’s debunk any and all current anecdote to alcohol intoxication, as our product is intentionally designed to rid all ineffective pseudoscience methods. Cold showers, coffee, naps, energy drinks, exercise, carbon capsules, and other purported solutions do nothing to quickly reduce BAC levels. The liver simply needs time to filter blood and process alcohol.

According to the U.S. National Institute on Alcohol, Abuse and Alcoholism, a “standard drink” or “alcoholic drink equivalent” is any drink containing 14 grams, or about 0.6 fluid ounces, of “pure” ethanol. This amount is found in 12 ounces of regular beer (with 5% alcohol by volume or alc/vol), 5 ounces of table wine (with 12% alc/vol), or 1.5 ounces of 80-proof distilled spirits (with 40% alc/vol). While a number of factors (e.g., gender, age, some medications, illness) can cause BAC to rise or fall at different rates, it is understood that alcohol is metabolized by the body at an average rate of 0.015 g/100mL/hour, which equates to about one standard drink per hour for men. (https://www.bgsu.edu/recwell/wellness-connection/alcohol-education/alcohol-metabolism.html)

Can the Clock Really Move Faster?

UNBUZZD™ turns the time in your favor. Our formulation was curated through scientific research to expediate recovery from inebriation and to accelerate ethanol metabolism in your body, potentially eliminating any performance concerns today or tomorrow. FSD Pharma (NASDAQ: HUGE)(CSE: HUGE) (FRA: 0K9A), the parent company proposing to spin out UNBUZZD™ development through a new subsidiary, is planning human trials to clinically validate this method of action, which would represent a potential industry breakthrough.

UNBUZZD™ has two primary goals with its ethanol-eliminating technology:

1. To offer relief from inebriation in few minutes, and shorten the time to lower BrAC (sober up a person)

2. To help mitigate hangover severity (https://pubmed.ncbi.nlm.nih.gov/32560357/), which potentially could assist in mediating long-term tissue damage

Two distinct markets can be served with this technology:

1. Consumer Market (UNBUZZD™) – enjoy alcohol responsibly, work-to-life balance

2. Hospital Market (REKVRY™) – help an unmet need in the ER and other healthcare settings, reducing costs and burden on healthcare resources/staff

Nothing Else like UNBUZZD™

I have seen countless products throughout my career and I can honestly say that I have never seen anything as unique and disruptive as the product FSD Pharma is developing to counteract alcohol intoxication and misuse.

– Gerry David,
Ex-CEO Celsius Holdings, Gold Winner of 2016 CEO World Awards, and FSD Pharma Advisor

A Beverage!

UNBUZZD™ is a beverage by design for a quick onset of action, simply pop-open and drink!

Since the product is already served as a liquid, the onset of action would be expedited when compared to tablets, capsules, pills. While there are few advantages to tablets/pills/capsules, when consumed, they need to disintegrate to be available in the blood stream for absorption. Conversely, oral liquids are either in dissolved or dispersed state resulting in a quicker start or onset of action.

Market Opportunity

There has yet to be a product backed by strong clinical data that targets reducing BAC (BrAC) levels and Mental Alertness, directly and efficiently
UNBUZZD™ is MORE THAN Hangover Cure Products
Global Hangover Cure Products market size was valued at USD 1.56 billion in 2020 and expected to expand at a CAGR of 14.6% from 2021 to 2028 (Consumer, 2021)
Current products use herbal and plant-based ingredients, such as ginseng, turmeric, and milk thistle, to manufacture hangover cure products

The Team behind UNBUZZD™

Kevin Harrington, the Marketing Guru

Inventor of the Infomercial, Shark on Shark Tank, Fortune 100 Investor, Philanthropist, Author; Kevin Harrington has done it all. Kevin is one of the principal pioneers of the “As Seen On TV” Industry. As the owner of AsSeenOnTV Inc. and AsSeenOnTv.com, Kevin has launched over 1,000 products in over 100 countries in dozens of languages, creating over $6 billion in global sales.

Gerry David, the Former CEO of Celsius™

Kevin isn’t the only household name that has jumped in to lend early support to the development of UNBUZZD™. Gerry David joined Kevin on the FSD Advisory Board in March. Mr. David is best known for his five-year tenure as CEO at zero-calorie fitness drink maker Celsius Holdings, Inc. where he spearheaded a turnaround that resulted in a global sales explosion, influx of capital from notable strategic investors, and a rise in market capitalization that increased shareholder value 35-fold by exceeding $9 billion.

John Duffy Jr.

Mr. Duffy is a strategy-driven and results-oriented Executive with an MBA and 20+ years of successful experience in sales leadership, revenue growth, strategy optimization, administration, customer development, and operations. Mr. Duffy is a proven leader with excellent communication and organizational skills that were used to manage over $1B in annual revenue. Most recently, John was EVP and Chief Commercial Officer at Legends Access LLC having created and managed its influencer social media and e-commerce platforms and developed partnerships with new clients, including MillerCoors, UPS and Capital One. Previously, John spent 10 years at Coca-Cola starting as Vice President of Marketing Assets and then as Vice President of National Sales. John was responsible for Coca-Cola systems’ largest foodservice distributor, Sysco and over $1 billion revenue.

Coming on to work with Kevin on the development and launch of UNBUZZD™, Gerry summarized the mission in two simple sentences:

“Truly a product that will affect so many lives in such a positive way. I look forward to helping make UNBUZZD™ a mainstream success.”

Well said, Gerry.